Month of March , 2009

Back in the days when the WTA Tour season reached its climax inside the World’s Most Famous Arena, Serena Williams once towered over Manhattan from her prominent perch atop Madison Square Garden taking sight-seeing to skyscraper heights.

Cadbury India has roped in tennis player Sania Mirza to endorse its newly launched variant, 'Cadbury Bournvita Li'l Champs'.

As part of the promotional campaign, the company will launch a television commercial showcasing's Mirza transformation from a toddler to a tennis champ after the consumption of the new product during the 1st week of March.

Apart from television, Cadbury will also run promotional campaigns across media platforms including outdoor, Internet and the radio.

After reaching the semis at Auckland in January and Memphis last week, Anne Keothavong became the first Brit to rank inside the world's Top 50 since Jo Durie - 16 long years ago. But the 25-year-old Londoner isn't the only Englishwoman making gains on the Sony Ericsson WTA Tour. Hot on her heels, Surrey-based Melanie South slashed her ranking by half in 2008 and has her sights set on bigger things in 2009.

It was the dream final everyone was waiting for, but while one of the two played fine the other one played out of this world, as Venus Williams routed Flavia Pennetta for her 41st career Sony Ericsson WTA Tour singles title at the Abierto Mexicano TELCEL presented by HSBC.

Spaniard Nicolas Almagro won the Acapulco International title for the second year in a row when he beat Frenchman Gael Monfils 6-4 6-4 in the final on Saturday.

Almagro, seeded fourth and ranked 21st in the world, overcame the second seed in an hour and 16 minutes to claim the fifth ATP title of his career.

Almagro swept to a 5-1 lead with breaks in the third and fifth games.

Monfils saved two set points on his serve at 1-5 and broke in the next game but Almagro served out the first set.

Questions of sport: Russian tennis star Maria Kirilenko on dressing to impress and why she had to leave home at 13

Ana Ivanovic hasn't just been turning heads with her tennis game this year - one of the Serbian megastar's biggest endorsements, Rolex, has been running advertisements starring her since January. The photo shoot for the advertising campaign took place in Frankfurt, Germany, last September.

 Top-seeded American Mardy Fish outgunned Russian qualifier Evgeny Korolev 7-5 6-3 to clinch his third ATP title at the Delray Beach International Championships on Sunday.

Three weeks after losing in the San Jose final, Fish converted three of six break points to win the opening set after the tournament final had been delayed by rain.

The 27-year-old American raced 5-2 up in the second before Korolev saved two match points on his own serve and then three more in the ninth game before Fish held to wrap up victory in one hour 33 minutes.

Andy Murray has withdrawn from Great Britain's Davis Cup tie against Ukraine after failing to shake off a virus that ended his run at last week's Barclays Dubai Tennis Championships.

The British number one and world number four was due to meet France's Richard Gasquet in the quarter-finals of the Dubai tournament but pulled out shortly before taking the court.

A good indicator of the favorite to win the Billie Jean King Cup at Madison Square Garden tonight might be who has fared best on New York hardcourts.

Answer: top-ranked Serena Williams, who beat two stars in tonight’s field — sister Venus and former No. 1 Jelena Jankovic — last year on the way to a third U.S. Open title.

The exhibition’s fourth star, Ana Ivanovic, has never even reached the U.S. Open quarterfinals.