Ana Stars in Rolex Ad Blitz

Ana Stars in Rolex Ad Blitz
Author:
www.sonyericssonwtatour.com

Ana Ivanovic hasn't just been turning heads with her tennis game this year - one of the Serbian megastar's biggest endorsements, Rolex, has been running advertisements starring her since January. The photo shoot for the advertising campaign took place in Frankfurt, Germany, last September.

"It was a fun photo shoot," she said. "The photographer was very professional and I think we created some interesting pictures. I took a flight to Tokyo for a tournament straight after the shoot, so I am grateful to Rolex for being flexible and travelling to Frankfurt to meet me."

The print ads include stunning images of Ivanovic, the tagline 'Rolex. A Crown For Every Achievement.' and the text 'Turned pro at 15. World class at 16. Ranked No.4 at 19. At 20, No.1. Beautiful. And on the court, undeniable.' The ads were also used in a wraparound of The Age newspaper in Australia and in the Fed Cup tie between Serbia and Japan in February. Other ads from the Swiss watchmaker that include the Serb, such as TV commercials, have also been airing this year.

After winning her first Grand Slam title at Roland Garros and rising to No.1 in the world, Ivanovic struggled with injury last summer. But she has gotten back on track since the fall, winning her eighth career Sony Ericsson WTA Tour title at Linz in October and reaching two quarterfinals so far this year, including last week at the $2,000,000, Premier-level tournament in Dubai.

Visit Ana Ivanovic's official website at www.anaivanovic.com.

ad