Novak Djokovic has signed on with Creative Artists Agency Sports.
CAA Sports, a division of entertainment and sports agency CAA, announced today that the Australian Open champion is now a client of the agency.
The third-ranked Serbian is one of only four players to have reached the semifinals in five consecutive Grand Slam tournaments in the open era, standing alongside Ivan Lendl, Roger Federer, and Boris Becker.
CAA announced it will work with Amit Naor and Allon Khakshouri, managers for Djokovic and other premier players, including five of the top 30 men's singles
players in the world: Radek Stepanek, Mikhail Youzhny, Ivo Karlovic, Ivan Ljubicic and Dinara Safina, the 2008 French Open finalist. Also joining CAA are Jonathan Elrich and Andy Ram, the 2008 Australian Open champions, who are currently deadlocked at 8-8 in the fifth set against American's Scott Lipsky and David Martin at Wimbledon.
"Amit and Allon's intense focus on servicing their clients fits perfectly with our approach across the agency," said CAA Sports Co-Head Michael Levine. "We are thrilled to have the opportunity to work with many of the world's best young tennis players, including the colorful and internationally popular Novak Djokovic."
Naor has served as Tournament Director for ATP Tour events in Vietnam and Mumbai and Khakshouri for the President's Cup, Tashkent, and for the
"We see limitless opportunities for tennis players in being represented by CAA," said Naor. "From sports marketing and business strategy to an
industry-leading athlete representation business and their obvious entertainment access and relationships, we cannot imagine a better scenario. CAA has vast resources and a deep understanding of how to create new, meaningful opportunities for clients."