Sania Mirza to endorse new Cadbury variant

Cadbury India has roped in tennis player Sania Mirza to endorse its newly launched variant, 'Cadbury Bournvita Li'l Champs'.

As part of the promotional campaign, the company will launch a television commercial showcasing's Mirza transformation from a toddler to a tennis champ after the consumption of the new product during the 1st week of March.

Apart from television, Cadbury will also run promotional campaigns across media platforms including outdoor, Internet and the radio.

"The core proposition of Bournvita Li'l Champs is to provide mental alertness and physical fitness in the age group of 2-5 years," said Cadbury India executive director-marketing Sanjay Purohit.